Performance Marketing & Admission Lead Generation
Scaling admissions through precision lead generation for specialized management programs.
The Indian Institute of Plantation Management (IIPM) offered highly specialized management programs, making broad marketing strategies ineffective. They needed to reach a very specific demographic of prospective students while maintaining a low Cost Per Acquisition. The challenge was filtering out low-intent traffic and driving highly qualified leads who understood the value of their niche educational offerings.
Analyzed past enrollment data to build accurate profiles of ideal prospective students for their specialized programs.
Developed a targeted ad strategy focusing on search intent and professional interests to filter out unqualified traffic.
Deployed targeted ad sets and program-specific landing pages that clearly communicated the unique value of IIPM.
Refined audience parameters and ad copy based on real-time conversion data from the admissions team.
We scope every engagement up front — no surprise invoices, no vague timelines.
