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Free. Obviously.

UTM Builder

Track the clicks. Know what actually worked.

Build clean UTM campaign URLs without the spreadsheet headache.

Optional

Your Campaign URL

Your ready-to-copy campaign URL will appear here as you type.

What does each parameter mean?

  • utm_sourceSource: Where the traffic is coming from — e.g. google, facebook, or newsletter.
  • utm_mediumMedium: The type of channel — e.g. cpc, social, email, or referral.
  • utm_campaignCampaign: The specific campaign or promotion this link belongs to — e.g. summer_sale.
  • utm_contentContent: Optional — tells apart different links or ads pointing to the same place, e.g. header_link vs footer_link.
Building Campaigns?

Skip the spreadsheet chaos.

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