Free. Obviously.

UTM Builder

Track the clicks. Know what actually worked.

Build clean UTM campaign URLs without the spreadsheet headache.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Content Optional

Force lowercase (recommended — keeps tracking consistent)

Your Campaign URL

Your ready-to-copy campaign URL will appear here as you type.

utm_source— Source: Where the traffic is coming from — e.g. google, facebook, or newsletter.
utm_medium— Medium: The type of channel — e.g. cpc, social, email, or referral.
utm_campaign— Campaign: The specific campaign or promotion this link belongs to — e.g. summer_sale.
utm_content— Content: Optional — tells apart different links or ads pointing to the same place, e.g. header_link vs footer_link.

Building Campaigns?

Skip the spreadsheet chaos.