Indian Institute of Plantation Management
IIPM's specialized management programs needed a narrow, high-intent audience — we built a campaign system that filtered out noise and delivered qualified student leads.
IIPM's highly specialized programs made broad marketing strategies ineffective. They needed to reach a very specific demographic while keeping cost per acquisition low, filtering out low-intent traffic in favor of leads who understood the value of a niche education.
Niche audience targeting across Meta and Google Ads, dedicated landing pages per program, search campaigns built around high-intent program queries, retargeting funnels, and full CRM integration for a seamless handoff to the admissions team.
- Performance Marketing
- Lead Generation
- Paid Social
- Search Engine Marketing
- Conversion Rate Optimization
A consistent pipeline of highly qualified student leads at a lower cost per acquisition than previous broad campaigns, with clear, actionable data for the admissions team.